The upcoming editions of business-to-customer fashion and lifestyle shopping fair Adaah will be held in Gurugram and New Delhi this May. The fairs will feature all apparel, accessories, and jewelry brands from across the region. The Gurugram edition of Adaah will be held from May 5 to 6 at Courtyard by Marriott. The shopping fair will feature a mix of traditional, ethnic, fusion, and western wear. It will also showcase handbags, footwear, home décor, gift items, and handicrafts. It will give brands a platform to launch their summer collections and reach new bridge-to-luxury shoppers.

The New Delhi edition will be held from May 14 to 15, Adaah at WelcomHotel Dwarka. The fair will feature a similar brand selection to its Gurugram edition with a wide array of summer fashions. Adaah held two shopping fairs in Gurugram and Noida this April. The Gurugram event was held at the Apparel House from April 2 to 4 while the Noida event was held at Radisson Blu from April 8 to 9. The shopping fairs focused on spring fashion and bridal wear for the spring wedding season.