Led by Her Highness Sheikha Shamsa bint Hamdan bin Mohammed Al Nahyan, the Design Commission Abu Dhabi (DCAD) has reached a significant milestone in its ‘One Nation. One People.’ initiative by securing a diverse network of institutional partners. This national campaign, designed to bridge the gap between citizens and residents through shared civic responsibility, has now garnered formal support from major entities including ADNOC, Mubadala Foundation, Aldar, and Mohamed bin Zayed University of Artificial Intelligence. By integrating government bodies, financial institutions like Ruya Bank, and global tech players such as Binance, the initiative represents a high-level effort to synchronize the UAE’s private and public sectors under a unified social narrative.

Creative economy framework supports long-term diversification

Beyond its immediate social goals, the initiative serves as a cornerstone for DCAD’s broader mandate to transform the UAE into a global hub for design-led intellectual property and sustainable luxury. The commission is currently deploying creative projects like the ‘Faces of Our Nation’ series to celebrate communal identity, while simultaneously building a talent pipeline through partnerships with academic institutions like NYU Abu Dhabi and IIT Delhi-Abu Dhabi. This strategy aligns with the Emirate's economic diversification goals, seeking to foster a creative economy that prioritizes UAE-origin materials and design innovation. Through these systemic collaborations, DCAD is establishing a future-ready infrastructure that connects national craftsmanship with international cultural influence.