"XCEL with a recent tie-up with IIGM- the most prominent brand in the complete Garment machinery segment, is looking at immensely benefitting from the association. The XCEL’s products from January onwards will see an improved market representation across India. Launched in 1994, XCEL has a complete range of Ironing, Laundry & Perc dry-cleaning machines. “We are currently producing 52 types of machines in different sizes, capacities and designs through three assembly lines,” explains Deepak Chawla, MD, Xcel Stiro Pvt Ltd."

XCEL with a recent tie-up with IIGM- the most prominent brand in the complete Garment machinery segment, is looking at immensely benefitting from the association. The XCEL’s products from January onwards will see an improved market representation across India.

Launched in 1994, XCEL has a complete range of Ironing, Laundry & Perc dry-cleaning machines. “We are currently producing 52 types of machines in different sizes, capacities and designs through three assembly lines,” explains Deepak Chawla, MD, Xcel Stiro Pvt Ltd.

Talking about the USP of the machines, he says, “There are two key features that set us apart. First, the quality of the machinery & second the presentation. In quality, we believe, there are two kinds of componenets which makes a machine : The fabricated parts and the moving parts. As far as fabricated parts are concerned, they are always die-pressed using mainly stainless steel as the raw material, so the sheet metal always remains in the tolrance limits & other is the use of best quality components as they are always in use during the operation of the machine. We also focus strongly on the aesthetics of the machine which is generally neglected by most manufacturers.”

Higher service at minimal cost

The XCEL’s philosophy is to let the product manufacturing cost be higher and service cost be minimal. Whether the product cost is higher and service cost is lower OR product cost is lower & service cost is higher and, ultimately the user has to spend a certain amount. If that amount is spent on good quality machinery, chances of a breakdown is much less & Less malfunctions means more efficiency and productivity. Servicing is the most essential part of this industry since usage is always high & at all odd hours because in certain cases the Machines are running for 24 hours, so they require maintenance and servicing frequently. Tying up with IIGM with offices in 17 cities makes sense when it comes to services as they are considered to be the most fair practice business house with prominent servicing nerwork. “We are undoubtedly going to be strong in this area with this alliance,” asserts Deepak Chawla.

XCEL sees the partnership as a very positive development. “Our products from January will see improved market representation and more exposure within the industry. The collective efforts are expected to transpire into a great business proposition for both the companies. The IIGM will have the sole rights to market the prodcuts in the southern, western and eastern region & the Northern region will be done togeather. “As of now, our focus is on training their sales and service team to equip them with technical knowhow,” he adds.

”We are one of the top companies in this segment in the country & with this tie-up, we are confident about expanding at a faster pace as compared to other manufacturers. The exposure and reach is going to be unparalleled,” Deepak Chawla explains.

Current market scenario

“There may be some issues in the short run due to demonetisation but In the long term, the market remains excellent & specially with a large family of existing clients, confidence and trust comes automatically among buyers. We make quality products and once people use them, they become our life-long customers.”

Future plans

For XCEL, the tie-up with IIGM has been the biggest step towards future growth. “We have been witnessing about 20 per cent year on year growth & expect to double the sales in the coming year, concludes Deepak Chawla.