Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

Woolrich grows, goes places

US outerwear brand Woolrich posted a strong performance in Europe in 2017, with revenue up 12 per cent, and kept up the momentum in the first quarter of 2018.

Boosted by these results, the brand has ambitious plans for the rest of the year, and is set to strengthen in both brick-and-mortar and online retail, with double-digit growth forecast in both channels.

Further retail expansion is on the cards for Woolrich in leading Alpine mountain resorts: in August, the label will open a store in Austria, adding to those already operational in the Italian ski resorts of Cortina and Courmayeur.

In October, Woolrich will then open an experiential flagship store in Rome. Woolrich opened the first experiential store in Milan to resounding success: sales in April were nearly 30 per cent above target.

In the US, Woolrich is planning to relocate and enlarge its store in Soho, New York, and is working on a series of special projects for the New York Fashion Week next September.

Woolrich has put a lot of effort into focusing on the brand’s heritage, implementing a new strategy based on Woolrich’s American Soul. The brand stands for nearly 200 years of US history. The strategy is underpinned by Woolrich’s values, and touches on all of the brand’s elements, from product development to communication to the retail experience.

 

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo