Wool activewear is emerging as the most preferred material with many athleisure companies such as Adidas and Lululemon due to its inherent properties such as softness and odour-resistant capabilities.

This trend was particularly evident at the recent ISPO trade fair in Munich.

Norwegian brand Devold won an ISPO Award 2018 for its Tuvegga Sport Air base layer. The reversible two-sided functional base layer is designed for high-performance activities and is made from 100 per cent Merino wool.

At the event, the Woolmark Company displayed products like wool footwear, seamless apparel and wool filling. While many outdoor brands already have wool in their collections, increasing number of brands are introducing wool into their high-intensity categories.

The Greater Than A, the sportswear brand of Norwegian alpine ski racer Aksel Lund Svindal, an Olympic gold medallist, also uses wool in his sportswear brand. The brand aims to make functional clothing that looks and feels fantastic and at the same time causes no harm to the planet.

Aksel uses wool for training and has a race suit designed for aerodynamics. The trick is to get changed as soon as one can in the finish area.