Project Women’s was held in the US from February 5 to 7, 2020. Denim brands demonstrated how women are expanding their denim wardrobes. There’s more to the jean’s wear market than skinny, and brands backed this with collections that offer looser fits, sartorial details and fashion colors. Collections reflected how women are warming up to new fits. Known for its bestselling flare jeans, Rolla’s, based in Australia, introduced its iconic straight leg and duster bootcut fits in blue, black and faded red. Moving away from basic skinny jeans, Blank offered fashion-forward styles like bootcut and straight fits with waist detailing. Paper-bag waists, pleating and yoking were especially popular with the looser silhouettes. Kut from the Kloth, a denim brand known for its core skinny fits—branched out into more creative styles. The brand provided an array of looser styles, from straight legs to kick flares and wide legs in fall colorways. Warm browns like whiskey and cognac dominated the range while subtle prints like faded leopard and cheetah prints elevated otherwise basic high-rise skinny jeans. The brand also experimented with intricate hem details such as crystal fringe, deconstruction, and step and tulip hems.

Hems were a focal point for Yoga Jeans, too, which featured different styles of jeans with a raw-edge hem.