Steve Madden, the New York-based footwear brand with a global presence, has recently created an innovative window display at all of their major exclusive stores in India. The brand installed the tail part of the yellow taxis to showcase the collection of shoes and lifestyle accessories.
Executed by Brand Pulse, the Mumbai-based retail solution provider, the brand used material like thermocol to create such interesting props for the store. It has rolled out such innovative installation window in their 20 exclusive stores across India and 8 traffic signals.
The brand is getting lot of walk-ins due to this in-store display. Its trials too have gone up and it looks at exploring different VM elements for different seasons to promote their new collections.