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Reebok appoints Portia Blunt as new VP-Apparel


Reebok appointed New Balance veteran Portia Blunt as the new Vice President of its apparel division.

According to Fashion Network, reporting to Todd Krinsky, Reebok’s SVP, global product and based in Reebok’s Boston headquarters, Blunt will lead the global apparel team and drive product excellence across all apparel product categories.

Most recently, Blunt served as director of apparel operations at New Balance, where she lead the functional areas of innovation, material design and global integrated operations. During her 13-year tenure, she held a variety of roles in the apparel business, including leading innovation.

At New Balance, Blunt also served as a member of the Diversity Council, where she is credited for contributing to the development of the current diversity, equity and inclusion strategy for the brand.

Last month, parent company Adidas announced plans to sell or spin-off its underperforming Reebok brand. The move comes as it starts a formal process aimed at divesting Reebok as part of a five-year strategy, which it plans to present on March 10, when the company will also share its 2020 financial results.