Project, the long-running menswear trade show produced by Informa, was held at Javits Center in New York on January 19-21, 2020. The show exhibited the F/W 2020-21 collections in the contemporary, classic, lifestyle, footwear and accessories sectors. The show featured seven communities on the floor such as The Tents (elevated men’s collections), The Foundry (emerging brands), MRket (classic and better menswear) and new one, Denim Room, which featured seven contemporary jeanswear brands and a special display called “Artifacts” curated by Maurizio Donadi that featured vintage treasures from his personal archive.
Some of the collections included, Eco Collection and expanding its top offerings with sweaters in three shapes: cardigan, Shaker knit and Henley; a Western “Urban Cowboy” vibe rules for fall with ikat plaids dominating shirts and a series of vintage washes producing different blue tones on jeans; Special fabrics and colored denim and twills in a semi-dark palette with colors such as burgundy are the fall highlights at Mavi.
Newcomers to Project included the German label Kiefermann making its US debut, the Israeli footwear brand Fiocco Nero (“black bowtie” in Italian) and two Dutch accessories lines: bracelet maker Pig & Hen and Secrid. Also new was a wellness section in The Tents that featured grooming lines such as Fellow Barber and The Art of Shaving.
The next edition of Project will be in Las Vegas February 5-7, 2020.