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Product launches take center stage at Bharat Tex 2024

Product launches take center stage at Bharat Tex 2024


The recently concluded Bharat Tex 2024, held from February 26th to 29th in New Delhi, lived up to its name as the "largest textile event in 2024." The mega event, organized by a consortium of textile export promotion councils and supported by the Ministry of Textiles, served as a vibrant platform showcasing India's textile prowess and fostering global connections.

A showcase of innovation

One of the event's key highlights was the plethora of exciting product launches from various textile and apparel companies. Here's a glimpse into some of the innovations that stole the show

Sustainability in focus: Eco-consciousness remained a central theme, with several companies showcasing sustainable fabrics and technologies. A leading manufacturer Nature Textiles unveiled its new line of organic cotton clothing, emphasizing traceability and ethical sourcing. GreenFab presented their innovative recycled polyester fabrics.

Tech meets textiles: The event witnessed the convergence of textile and technology, with companies introducing smart fabrics equipped with features like temperature regulation and self-cleaning properties. SmartWeave launched their range of smart clothing integrated with temperature regulation technology, while TechTex showcased their advancements in functional fabrics for athletic wear.

Fashion forward: Leading fashion houses like Bombay Dyeing and Fabindia presented their new collections, drawing inspiration from both traditional Indian textiles and contemporary trends.

Handloom heritage: Many companies presented their collections that blended traditional weaving and embroidery techniques with contemporary designs, catering to the growing demand for authentic yet modern textiles. Several handloom companies, including those specializing in iconic weaves like Kanchipuram silk and Pochampalli Ikat, showcased their exquisite craftsmanship, highlighting the rich heritage of Indian textiles.

Building collaborations

Bharat Tex 2024 wasn't just about product launches. The event facilitated crucial business interactions and collaborations as well.

Government-to-Government (G2G) meetings fostered international trade partnerships and explore potential collaborations in the textile sector. For example, the Textiles Committee, under the Ministry of Textiles, Government e-Marketplace (GeM), Ministry of Commerce and Industry, and Standing Conference of Public Enterprises (SCOPE), Department of Public Enterprises, signed a MoU to promote upcycled products made from textile waste and scrap. Through these MoUs, GeM will collaborate with stakeholders in the upcycling ecosystem, particularly underserved seller groups, to enable them direct market connections in public procurement, without middlemen, via #Vocalforlocal GeM Outlet Stores. These businesses will feature recycled things manufactured from textile waste and trash.

 Business-to-Business (B2B) networking sessions provided a platform for companies to connect, share ideas, and explore potential business opportunities. Knowledge sharing sessions saw industry experts and thought leaders conducting insightful sessions on various topics, including sustainability practices, technological advancements in the textile industry, and future market trends.

Bharat Tex 2024 concluded with a sense of accomplishment, having brought together stakeholders from across the textile value chain. The event served as a catalyst for innovation, collaboration, and growth, solidifying India's position as a global leader in the textile industry.



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