Through strengthened interactions and synergies between its six shows, the event was able to showcase specifics of business specialties and know-hows. There were 1,924 exhibitors who showcased their latest offerings to nearly 61,700 visitors, who visited the shows this season. Attendance was almost stable in terms of September 2014 edition.
Six integrated shows offer latest under one roof
Exhibitors recognised the quality and professionalism of increasingly international visitors. Visitors pointed out that it was at these shows that fashion directions are confirmed or reversed and they discover new inspirations and ground-breaking developments for their upcoming collections. The dynamism and strong business activity at the latest edition reflect a renewed optimism in a fashion industry looking for innovative, creative and differentiating products.
Each season, the six Première Vision Paris shows meet the same high standards of selectivity, quality and creativity in terms of offer and services. Around 1,924 exhibitors including 154 new companies from 57 countries presented their collections and latest seasonal developments.
Yarns and fibres, fabrics, leathers and furs, designs, accessories and components, fashion manufacturing... for three days, the global event for fashion professionals presents to the world’s fashion players a rich and exclusive offer across its shows. The full integration of Première Vision Paris shows led to collaboration of know-hows, to create connections between exhibitors and showcase interactions between different businesses. This new dynamics enabled some exhibitors - whose skills intersected several shows or businesses - to integrate new areas and reposition themselves to further improve their performance.
Rise in quality visitors from across geographies
Visitors were increasingly international - up by a percentage point this season over prior editions - and came from 132 countries. They were primarily from Europe. France is in the lead with over 16,200 visitors followed by Italy with more than 7,000 visitors. The UK, with 9 per cent of attendance and nearly 5,500 visitors was in the 3rd place. This trio is followed by Spain with more than 3,400 visitors, Germany with 2,982 visitors followed by Belgium and the Netherlands.
Some 13 per cent of industry professionals came from Asia. Japan, a major buyer of fashion and creative textiles, saw increased attendance with 1,901 visitors this session, while South Korea is establishing itself as a true future market for creative fashions, with an 8 per cent rise in visitors. Lastly, despite the recent devaluation of its currency and the slowdown in its economy, China saw a 17 per cent increase in visitors.
With over 2,800 visitors, North America, albeit slightly down due to the coinciding New York Fashion Week, continues to be represented by high number of quality visitors. The US stands in 7th place in terms of visiting countries, with over 2,400 fashion decision makers attending during the three days. For its part, Russian attendance, marked by a 13 per cent decrease, was in line with the September 2014 and February 2015 editions. Turkey is not to be left behind. With 2,350 visitors, this key country in the sector saw attendance rise by 3 per cent, bringing it to 8th place among visitor countries.
Première Vision Paris shows also saw a wide variety of visitors, both in terms of size - from independent designers to international groups, including small and medium-sized enterprises - and positioning - from mass-distribution brands to luxury houses, including medium and high-end fashion and accessory brands.
Events, seminars through the three days
Beyond the exhibition spaces of its shows and the rich and complementary offer they propose, beyond its various forums, each session Premiere Vision Paris organises events and collaborations dedicated to creativity and specific themes, to give food for thought and inspiration to its exhibitors and visitors. Some of these events helped highlight the creative and transversal richness of the shows’ offer, while others made it possible to look ahead to major evolutions.
There were six prize winners for the 7th PV Awards. Until now the PV Awards have distinguished only the most creative and innovative fabrics from the collections of Première Vision Fabrics exhibitors. For the 7th edition, competition was opened up to leathers presented by tanners at Première Vision Leather. Thus, instead of the four usual prizes, six PV Awards were presented this year - three for fabrics and three for leathers.
Like every year September edition of Première Vision Designs partnered with the Texprint competition, open to young international design students at British fashion universities, of which it is one of the main sponsors. The 24 finalists showing at the Texprint Village were a key attraction for buyers, designers and fashion brands looking for new discoveries and ideas. In addition to the five existing prizes, a new Texprint Award was awarded by the competitions’ partners and a jury of industry professionals, presided over by Rosita Missoni.
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