London-based designer Patrick McDowell has refreshed its brand identity with a new wordmark and monogram. This refreshed look is meant to reflect the brand's evolution and prepare it for future growth.
The designer is scheduled to host a show on September 20 during London Fashion Week, a platform he has used to build his brand by championing responsible design and luxury.
Developed in partnership with the creative consultancy Duncan Fenech, the new wordmark and monogram is inspired by Marie Antoinette, the last Queen of France. The consultancy says her ornamental influence was transformed into a powerful symbol of renewal, capturing the brand's ability to turn classical inspiration into a modern, relevant aesthetic. The new monogram is described as both fluid and feminine, blending softness with precision while also referencing traditional craftsmanship.
Luke Fenech, Creative Director, Duncan Fenech, says, the new identity celebrates the brand’s values of circularity and British craftsmanship.
