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Patagonia weaves a social message in its new range


Outdoor clothing company Patagonia is weaving a label with the message’ Vote the a-holes out’ in its shorts, reports CNBC. Through this tag, the company aims to encourage its customers to voice their concerns about the environment.

The California-based activist brand was encouraged to introduce this tag by the 100 wildfires that burn millions of acres across the West Coast, and a slew of lawsuits filed by towns and cities across the country accusing the oil and gas industry for its deceptive role in climate change. While some have dismissed Patagonia’s new tag as a marketing ploy others have appreciated the company for its longstanding social activism and hope the tag will ignite positive change. Many also see these as a dig at US President Donald Trump, who has repeatedly come under fire for his climate change denialism. However, Patagonia has denied that the tags are directed at Trump.