Morocco is the seventh biggest exporter of apparel to the EU. Trousers and denim account for the largest export share followed by shirts and dresses. The country has developed a supply chain strategy by which it has separated its capabilities into six focus areas or ecosystems: fast fashion, denim, knit, pre/sports/leisure, Moroccan brands, and leather and shoes. Suppliers in these ecosystems can work together to boost both their own offerings and those of the country.

Each ecosystem also has growth plans and targets. The denim ecosystem expects to create 14,800 new jobs by 2020 as Morocco’s advancements in denim supply grow. Ecosystems are led by leading companies acting as locomotives for their branches and suppliers. The locomotives not only upgrade their own production systems, but also assist small companies within their ecosystem to structure and build up industrial progression and modernity.

The country has played a major role in providing fast fashion for brands like Zara H&M and Burberry. The Moroccan apparel industry and its fast fashion model bring added value to retailers in terms of profitability, attractiveness and brand building. It is well positioned to offer solutions for CM, FOB production, creativity.