Lenzing will use blockchain technology to support its Tencel branded fiber business. This will ensure complete transparency and traceability for brands and consumers of Lenzing’s fibers in the finished garment. The supply chain transparency from wood to garment and home textiles will enable all customers and partners to identify Tencel fibers and the respective wood source in each production and distribution step. Thanks to a QR code on the final garment, consumers will be able to detect the origin of the clothes they intend to buy. Lenzing has joined the platform of the Hong Kong based technology company Textile Genesis to accomplish this ambition.
Lenzing is the world market leader in specialty fibers made from wood. With Ecovero branded fibers Lenzing was the frontrunner in physical traceability and is now entering the age of digital traceability. This milestone in transparency is a further strong commitment to sustainability. Together with Textile Genesis, the company aims at creating an unmatched level of transparency for brands and consumers. With this step Lenzing will further help to green up the textile industry. Lenzing will carry out several pilot tests over the next few months involving partners along the entire value chain. Lenzing expects the platform to be fully operational as of 2020.