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Intertextile Shanghai Apparel Fabrics A/W to unveil future trends

The Autumn 2016 edition of Intertextile Shanghai Apparel Fabrics, organized by Messe Frankfurt, is all set to open its doors at the National Exhibition and Convention Centre, Shanghai from October 11-13. The fair considered to be one of the most effective marketplaces for international business development, will highlight some of the key trends in design and printing primarily. The three day fair will also address the most pertinent issues of sustainable development through a series of discussions. 

 

Intertextile Shanghai Apparel Fabrics AW to unveil future trends

The Autumn 2016 edition of Intertextile Shanghai Apparel Fabrics, organized by Messe Frankfurt, is all set to open its doors at the National Exhibition and Convention Centre, Shanghai from October 11-13. The fair considered to be one of the most effective marketplaces for international business development, will highlight some of the key trends in design and printing primarily. The three day fair will also address the most pertinent issues of sustainable development through a series of discussions. It will feature an extensive range of fringe programs and events, including six ‘Trend Forums’ revealing overseas and domestic trends, as well as a series of seminars, the Digital Printing Forum and panel discussions offering the latest market information.

Forum to forecast future design trends

Intertextile Shanghai Apparel Fabrics AW

The event ,envisioned by the Intertextile Directions Trend Committee, which comprise of top trend forecasters from Doneger Creative Services (US), NellyRodi™ Agency (France) and Elementi Moda (Italy), as well as Sachiko Inoue (Japan), will put forth the trend forecast through the inter textile Directions Trend Forum under three major themes- Enigmatic, Manifesto and Eccentric.

While the theme ‘Enigmatic’ is described as a luxurious, sensual and thoroughly modern story, based on the blurring delineation between what is considered masculine and what is feminine. It would emphasise on tailoring balanced by touches of lingerie where urban and countrified settings meet. The mood is executed in a range of warm neutral tones, frosted pastel accents and metallic touches that emphasise the imperfect, yet precious nature. Simultaneously, ‘Manifesto’ reveals authenticity and nostalgia resonating through industrial inspiration coupled with an upcycled/recycled and sustainable mentality. Another major theme highlighted is ‘Eccentric’. This focuses on the world as a fashion stage, with highly original, playful and opulent fashion presentations. It would reveal historic, antique and ’70s references mix with casual elements for a personalised effect. In parallel forums, there will be in-depth discussion on trends on accessories, menswear (Hall 6.1), women’s wear and casual wear. These will also demonstrate the A/W 2017-18 domestic trends under four themes: Future Intelligence, Symbiosis Art, Balance Philosophy and Merging Time.

Digital Printing trends & Sustainability are major highlight

Keeping up with the forum agenda of 2015, there will be more in-depth panel discussions on digital printing with experts from Konica Minolta, Kornit Digital China and World Textile Information Network (WTiN), UK sharing their unique insights on various topics. The discussions are expected to highlight the impact of digital printing in changing the rules of the textile and apparel value chain and global trends in the roll-to-roll and direct-to-garment digital textile Industry. While the forum will forecast the key trends in sportswear, denimwear, premium bespoke menswear, it will also address issues opportunities & challenges of international children’s market after Brexit, holistic sustainability performance measurement and the highlights of smart textile era.

Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €648 million in sales and employing 2,244 people. The Messe Frankfurt Group has a global network of 30 subsidiaries and 55 international Sales Partners, allowing it to serve its customers on location in 175 countries. Messe Frankfurt events take place at approx. 50 locations around the globe. 

 
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