"Intertextile Shanghai concluded its 2017 Autumn Edition on October 13 with strong business results and praise from worldwide participants once again. Once again they affirmed its reputation as the most effective apparel fabrics and accessories trade event for boosting sales and product sourcing. Knowing the fair covered an all-encompassing range of products that cater to all sourcing needs, 77,883 came from 102 countries and regions to Shanghai to source."
Meanwhile, 4,538 exhibitors from 32 countries and regions enjoyed the surge of business potential brought by this large number of high-quality trade buyers. The strong line-up of exhibitors, included 10 country and region pavilions viz. France, Germany, Hong Kong, India, Japan, Korea, Milano Unica (Italy), Pakistan, Taiwan and Thailand along with 10 Group Pavilions organised by foremost industry leaders like DuPont, Hyosung, Invista and Lenzing, who presented a full-spectrum of innovative and fashion offerings in 11 halls across 276,000 sq. mt. (gross) exhibition area, an increase of nearly 6 per cent compared to 2016.
While the nature of textile trade fairs has evolved over recent years, exhibitors’ success at this year’s Intertextile Shanghai confirms it is still the industry’s most effective order-writing and business development trade show because it remains the event where the global industry gathers to make purchasing decisions. As a result, many exhibitors see the fair as their business growth engine and reported positive outlooks for sales after the fair.
Talking about the trade show’s importance, Erika Jimenez, Development and Purchasing Department, Luca Cuccolini, Spain (SalonEurope), said, “A few years ago, we decided to explore the Chinese market. Knowing that Intertextile Shanghai is the most comprehensive fair of its kind in Asia, there was no doubt that this would be the fair to expose our brand. Throughout the years, we have been satisfied with the visitor flow and business opportunities, especially this year.” Happy with the response, Jean Denerolle, GM, Dormeuil, France (Premium Wool Zone) said, “Joining Intertextile Shanghai is an effective way for us to develop the Chinese market. We are happy that the organiser referred a VIP buyer to us. Overall, we succeeded in receiving orders and promoting our brands, so I am pleased with the result this year.
Exhibitors look to positive business
A veteran participant, Luca Maderna, New Age srl, Italy (Verve for Design) explains, “It’s our 10th year exhibiting at Intertextile. Given the large scale, we can always find new contacts here, and it’s also a great opportunity for us to present our new collection to regular customers.” Another participant, Kang Nan Hee, Assistant Manager, R&D Textile, Korea (Korea Pavilion) observed, “This is our 10th year at Intertextile Shanghai. Every year, we participate in both the spring and autumn fairs and they have never let us down. Not only can we meet numerous new buyers in each edition, we can also keep pace with the ever-changing market trends in the fabric industry.”
Ederhard Ganns, MD, Union Knopf (HK), Germany also averred, “Our target clients are mainly brand owners and resellers. I have successfully met them and have some promising contacts. We have also developed some new connections with both domestic and overseas customers. Intertextile Shanghai is no doubt the world’s number one show.”
Taku Ito, Manager, Sojitz Vancet (Shanghai) Trading Co, Japan (Japan Pavilion) pointed out, “We exhibit at this show to find new customers and sales channels in China. We’ve been joining the show for a while now, and we continued this edition as we can always meet new customers – I mean, really ‘new’. This year, there were about 400 companies that visited our booth. It’s also interesting that we are getting more online apparel shops visiting us lately.” On similar lines Susan Hon, B2B Marketing Communication Director, North Asia, Invista, Hong Kong opined, “Intertextile has always been one of the most important trade fairs for us because of its strength in attracting a wide range of buyers, including an unrivalled number of market-leading brands that no other fairs can offer.”
GTalking about the interesting trait of the show, Martin Yang, Marketing Manager, Nilit Nylon Technologies (Suzhou), Israel (Functional Lab) said, “Its ability in gathering large number of trade buyers makes it one of the best trade shows. Moreover, majority of them are quality buyers who aren’t only our target customers but also keen to place orders.” Štěpán Kučera, MD, Preciosa Components, China (Accessories Vision) adds, “This has been Preciosa’s third consecutive appearance at the autumn edition of Intertextile Shanghai, where we continue to see an increase in attendance by our target customers, namely high-end fashion brands from both the Chinese and international markets.”
Shanshan Lu, Client Manger, Beijing Ecocert Certification Centre, China (All About Sustainability) was of the opinion “As Intertextile Shanghai is the largest fair of its kind, we can always find our target customers here, which are manufacturers from the Greater China area and the Asia Pacific region. The All About Sustainability zone has enhanced the exhibiting effectiveness as it creates a strong theme that attracts the right visitors to our booth. I think the visitor flow is stronger than last year.”
While exhibitors highly valued the fair’s ability to attract quality, genuine buyers from around the world, buyers were pleased to find all categories of apparel fabrics and accessories from the entire industry under one roof. As Johnny Lau, Head of Material Management, Quiksilver Asia Sourcing, Hong Kong puts it, “The strongest trait of Intertextile Shanghai is its scale and aptitude in gathering the entire industry in one place. I believe no matter which sector of the industry or market you belong to, suiting, casual wear or ladieswear; high-end or fast fashion, you are ensured to find the right suppliers here.” Luis Alfonso Yepes Londono, Manager, Yetex SAS, Columbia said, “Among all trade shows, Intertextile Shanghai is the most influential one for my business, even compared to the European shows. Not only can I find local suppliers, but the fair literally puts brands from around the globe under one roof.”
Sharing similar sentiments, Zhou Jie, GM, Shenzhen New Look Fashion, China pointed out, “Intertextile Shanghai is a comprehensive trade fair, and what’s unique about is its unparalleled ability in gathering both domestic and premium international apparel fabrics and accessories suppliers. Therefore, the sourcing options in this fair caters to all market demands.”
The next Intertextile Shanghai Apparel Fabrics Spring Edition will be held from March 14 to 16, 2018. Intertextile Shanghai Apparel Fabrics is co-organised by Messe Frankfurt (HK); the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.