The global denim market is growing at 4.60 per cent. Rapid urbanization coupled with the development of cities is likely to augur well for the market owing to the migration of consumers. Innovations in denim apparel with relation to size, shape, and color are enticing customers to purchase.

Celebrity endorsements are paving the way for the denim market to thrive successfully and reach new consumer demographics. Celebrities can act as the face of denim products and use social media channels for reaching out to their fan base. The Asia Pacific market is projected to register the highest growth rate thanks to expansion of the working class and investments by cloth manufacturers to make it affordable.

The market is segmented into loose fit, slim fit, and others. The slim fit segment is the fastest growing. Heavy demand for casual and rugged wear by men globally is projected to bode well for the denim market. By distribution channel, the market has been segmented into store-based and non-store-based. The store-based segment is expected to be the largest segment till 2023 owing to the preference for personalized experiences by consumers. The non-store-based segment is expected to register a CAGR of 5.30 per cent due to the penetration of e-commerce stores.