For several seasons Esprit has been busy rebuilding its brand, but it's investors remain unimpressed. Marketing is second nature to most high street brands, but a brand's essence should be about its product. Perhaps that is were Hong Kong-based Esprit is getting it wrong. Keeping consumer interest embodies so much more than just advertising. At the end of the day a high street brand like Esprit must have product that is relevant and unique...Read More
The fashion industry's long-standing reliance on recycled polyester from plastic bottles is facing scrutiny as its drawbacks become apparent. Initially... Read more
The home textile industry, once a bright spot in global exports, faced a slump for over a year. However, there... Read more
China's luxury e-commerce market, once a golden goose for high-end brands, is facing a new challenge: skyrocketing return rates. Shoppers... Read more
The Women’s Apparel market stands as a dynamic force within the global fashion industry, embracing a plethora of clothing and... Read more
Bangladesh, the world's second-largest garment exporter after China, is undergoing a significant shift in its cotton import strategy. Traditionally, India... Read more
Wazir Advisors April 2024 report on global apparel trade paints a worrying picture, with major markets like the US, EU,... Read more
While China remains the world's leading textile producer, its grip on India's fabric import market appears to be loosening. Data... Read more
Levi Strauss & Co. (Levi's) is experiencing a positive shift in its business strategy, with a strong focus on direct-to-consumer... Read more
The Hong Kong Trade Development Council (HKTDC) is hosting a week-long extravaganza of lifestyle products and creative industries, featuring two... Read more
The 2024 China (Shenzhen) International Brand Underwear Fair (SIUF) concluded yesterday, April 21st, marking the end of a three-day event... Read more
