Denim brands want to offer consumers something opposite from perfect stretch jeans.

Naveena offers heavy marbling and salt and pepper effects through technology that twists the yarns in an untraditional way. Soorty’s Kiss Roll collection caters to demand for nostalgia. This product range aims at effortless chic vibes with fabrications suited for everyday denim essentials and upsized unisex designs. The retro-inspired mid shades can be updated with coatings or crispy weaves for more individual looks. US Group offers rigid options with bolder indigo textures and brighter twill lines. Panther offers denim with authentic bases and vintage-inspired dirty washes.

Some brands want to start having something new to put next to the racks of dark indigo and black denim. The new version is less destroyed. Winter whites are picking up momentum. Soorty has a wide range of mid to heavy weight ecru fabrications, which complement a line of soft muted military shades. The mill is also building up its selvedge assortment, adding an ecru selvedge to the mix. The additions reflect the growing popularity for cargo and wider silhouettes. Black and inky shades of indigo remain a staple in fall collections. US Group’s Magma collection is based on deeper, richer colors that require fewer dye dips.