Cotton Council International promoted US cotton to the global home textile industry at the first international trade show of the year, Heimtextil in Germany, held recently. The Cotton USA pavilion at Heimtextil served as an international meeting point for the entire cotton trade, including merchants, mills, manufacturers, brands, retailers and the press. The pavilion provided comprehensive information about the global cotton market, sourcing, consumer research and the marketing and promotional services that the US cotton industry offers.
Cotton USA licensees conducted business meetings at the stand, drawing traffic to the US cotton booth. Several companies from Turkey signed Cotton USA licenses during the show, and companies from Germany and South Asia expressed interest in joining the Cotton USA license program. Another attraction at the booth was the introduction of Solucell product innovations for cotton terry products, which represent new business opportunities for US cotton. Cotton USA licensees displayed samples of these cotton hollow yarn products, which are softer and lighter cotton terry goods.
Business expectations for US cotton in 2016 look promising. Heimtextil is the world’s leading trade show for home textiles. This show had more than 69,000 trade visitors and 2,866 exhibitors from across the world.
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