CHIC Autumn will take place for the first time from October 13 to 15 where around 600 exhibitors are expected to display their range. In March 2016, the Spring edition will take place at the modern National Exhibition and Convention Centre, Shanghai, opened last year. Along with CHIC Autumn, Intertextile Shanghai will take place at the same fairground.
The CHIC autumn event caters to domestic market opening the way for Chinese consumer market for smaller high-end brands with less volume. Matchmaking, networking and further activities will be organised to connect international brands with Chinese retailers underlining the position of CHIC as mediator in the fashion business.
The autumn edition, is spread across smaller area compared to the spring edition held in March. It gets ready as a platform to focus on the merchandise and not so much on branding through enormous image booths. The new date in October will focus on spring/summer collections in all categories including women’s wear, menswear, kids’ wear, shoes/bags/accessories and swim/bodywear.
Much like the March edition, the concept of ‘Show in Show’ will continue. London PURE organiser will host around 50 exhibitors at its pavilion called PUREShanghai. Six brands from UK such as Henry Todd, Raaah, Dabra, Ness, Virgos, Pearls & Portraits will exhibit their collections along with brands from Poland, Thailand, Greece, Turkey, Trinidad & Tobago, Spain, Croatia, USA and Australia, who will be joining PUREShanghai in October.
Preview in China, the South Korean trade show will also be participating at CHIC in October. The Brazilian show association Abicalcados will have a pavilion. And France with brands like Léo & Ugo, Johntex, Zyga, Urbahia Paris and Italy with brands such as Paola Graglia, Giovanni Fabiani will be participating with their respective national pavilions.
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