Organized by the Hong Kong Trade Development Council (HKTDC) and sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region, the Centerstage virtual runway shows premiered today and will run upto September 19.
In its fifth edition, Centrestage focuses on ‘A World of Phygital’ as its central theme. The tradeshow combines physical and digital elements. Its new digital platform created in collaboration with Vogue Hong Kong features 23 countries and regions, including 130 new joiners such as Korean streetwear brand FlenoSeoul (under Gyeonggi Creative Fashion Studio Korea) and Taiwanese canvas craft brand Guang Fu Hao.
The premiere of the Fashion Hong Kong will have a ‘Space Odyssey’ theme, fusing various new designs with different virtual planets and eye-catching visual effects to take the audience on a creative journey. In this show brands will offer shopping discounts and limited-edition items to consumers joining an online giveaway campaign.
The ‘Next in Cheongsam’ show will feature the latest collections from two designer brands: Sparkle by Karen Chan - Modern Cheongsam and The Sparkle Collection - Modern Couture. Other not-to-be-missed runway shows include "FASHIONALLY Collection #15" and two Designers' Collections Shows, "Taipei in Style" and "Hong Kong en Vogue", which will be premiered online on 18 and 19 September respectively.
Another highlight of Centrestage will be the Hong Kong Young Fashion Designers' Contest (YDC) 2020 Final on September 19. At this contest, fourteen shortlisted candidates will compete for five awards this year, including a new category - the My Favourite Collection award.
Running until 30 September, the "Centrestage in Town" citywide campaign features fashion-related promotions partnering with fashion malls, restaurants, hotels and fashion-focused cultural landmarks in the city and featuring fashion showcases, workshop and shopping and dining offers. Members of the public are encouraged to join in to celebrate this iconic fashion event.