Fame was held in the US, February 25 to 27, 2019.

Numerous extremely important products and solutions were exhibited. Several of these were about fashion, fashion accessories, footwear and fashion design. The show takes place twice a year.

Fun, fresh and full of cool trends, Fame is a one-stop shopping destination where retailers discover ready-to-wear young contemporary and trend-driven fashion for women.

The trade show offered an array of hemlines for bottoms, with a wide selection of finishes. Fame vendors targeted the younger contemporary market, focusing more on adding a bit of spark and glitter for a glammed update to the look.

Animal prints and camouflage were favored on Elan’s denim jackets. What did attract more attention were the embellished jean jackets with faux pearls or rhinestones. At Vocal, a denim vest looked more like a jean jacket with the sleeves ripped off and featuring petite studs in rows down the front panels. Buyers looking for bottoms paid particular interest to its black denim jeans with a tapered leg and rhinestones down the side. Another favorite was a jean with leg lacing.

Since juniors and young contemporary markets want on-trend denim looks, embellished offerings did the trick in ways that help them stand out from their older siblings.

Martin Shankland is on Adidas’ executive board. He will be responsible for global operations. He succeeds Gil Steyaert.

Martin Shankland joined Adidas in 1997. Since 2017, he has led Adidas’ emerging markets as managing director, setting up the organisation for sustainable success across the Middle East, Turkey, India and Africa. Prior to that, he was managing director Adidas Russia/CIS for 17 years. Under his leadership, Adidas Russia/CIS became a clear market leader through the development of an extensive own-retail network for both the Adidas and Reebok brands.

Steyaert had worked at Adidas since 1999 in local and regional roles with increasing responsibility, among others as managing director Western Europe from 2013 to 2017. Since 2017, he was executive board member responsible for global operations.

Adidas dominates fashion. It’s technically a sports brand and not a fashion brand. But that hardly matters when sports and style have become inseparable and street wear is blending with high fashion. The brand has opened an experiential new retail store in New York, debuted a sneaker made of synthetic spider silk and sold its first 3D printed shoes. Its classic styles, such as the Stan Smith, Sambas, and especially the Superstar, have helped drive the big swing toward casual shoes.

"With the deadline for China and the US to conclude their tariff negotiations just around the corner, the air at the recent Winter Magic event was rife with speculations regarding the impact of tariffs on the fashion sector. As Julia K Hughes, President of the United States Fashion Industry Association (USFIA) noted the major fear now is a failure to agree to deal could result in tariffs on all Chinese imports including apparel, textiles and footwear. A recent USFIA study indicates, many companies plan to diversify their sourcing. Topping this list are companies in Vietnam, Indonesia, India and Bangladesh, with Ethiopia who have noted a 92 per cent increase in their orders from the US in the past 12 months."

With the deadline for China and the US to conclude their tariff negotiations just around the corner, the air at the recent Winter Magic event was rife with speculations regarding the impact of tariffs on the fashion sector. As Julia K Hughes, President of the United States Fashion Industry Association (USFIA) noted the major fear now is a failure to agree to deal could result in tariffs on all Chinese imports including apparel, textiles and footwear.

A recent USFIA study indicates, many companies plan to diversify their sourcing. Topping this list are companies in Vietnam, Indonesia, India and Bangladesh, with Ethiopia who have noted a 92 per cent increase in their orders from the US in the past 12 months. To minimise the impact of these tariffs, these companies plan to re-engineer their products, reduce the value of goods and ship directly to consumers from their overseas manufacturing facilities.

The floorplan at this year's show featured fewer Chinese manufacturers than in previous years. This, however, provided an opportunity for a number of potential new sourcing destinations to shift centre stage.

Focus on sustainability and smart fabrics

Sustainability and higher-performance fabrics continued to be important topics at this year’s event. Denim exhibits focused on sustainable practices, such as the E-flow technology on offer from Jeanologia, a Valencia-based textile technology specialist, which delivers dye to fibres via nanoparticles, a process that uses 95 per cent less water and produces no waste.

Attendees could also familiarise themselves with the Styku Body Scanner, the latest high-tech offering from Tukatech, a California-based fashion-technology specialist. The system creates an exact replica of the original model as a 3D avatar, after taking hundreds of measurements as part of a body scan.

Other advanced fashion manufacturing technologies on show included a fabric digital printer developed by Mutoh America, an Arizona-based printing group. There was also an automatic laser-cutter, which relied on the latest camera tech to maintain pinpoint accuracy.

Trendspotting for Spring/Summer 2020

This year, Fashion Snoops, a Los Angeles based trending consultancy identified future fashion trends at the event. The first trend Ethos was inspired by JOMO – the joy of missing out. Drawing on Scandinavian design with a dash of folk, this trend translates into bark, green and rust shades, sunset-scapes and basket stripes, all on such items as baggy pants with high waistlines, linen bomber jackets with short sleeves and heeled mule shoes. Materials used in this trend are plant-based, alongside Earth-friendly textures and crafty crochets.

Inspired by psychedelics, the second trend Dose resulted in bright, artificial colors such as "blazing dandelion", neon greens and purple pinks, while used a number of iridescent materials, high-tech PVC, trippy graphics and dreamy dyes. The key items here include see-through windbreakers, bra tops with a branded trim, sling-back sandals, etc.

Genesis, the next trend focused on fusing prehistoric life with new technologies. Here, consumers could envisage a keen adherent attending the unearthing of ancient burial sites especially if they're wearing brushed silk cargo pants, a campshirt with oversized pockets and a novelty purse, decked out with feathers Flash fused sci-no-fi tech with retro aesthetic and translates into disco metals, fierce feline prints and waxed denim. In terms of colors, chicory, cinnabar and chakra (a type of purple) and neutral "potter's clay" with pink undertones trended along with awe- a neon blend of lime and yellow.

"World cotton production declined in 2018 to an estimated 118.4 million bales due to lower acreage and yields. The US was not the only country plagued by weather and pest issues in 2018. As compared to 2017, India’s crop declined by 2.0 million bales. Australia harvested 43.4 per cent less acreage in 2018 due to severe drought conditions, resulting in a 2.2 million bale reduction as compared to 2017. Pakistan’s production also fell 950,000 bales. The 19.1 per cent increase in Brazil’s cotton acreage in 2018 did offset some of the production losses experienced in other countries. Brazil produced a record 11.0 million bales, an increase of 1.8 million bales over 2017."

Year 2018 was full of uncertainty and volatility for the world cotton market. This uncertainty surrounding the ongoing trade tensions between the United States and China, is one of the most challenging issues facing the global cotton market today. Last month, the two countries concluded a round of talks aimed at resolving the dispute with further discussions planned for mid-February. President Trump had set March 1st for either resolving the trade issues or increasing tariffs applied to approximately $200 billion of imports from China. Based on the positive statements resulting from the recent negotiations, the NCC assumes that the additional tariffs being imposed by the two countries will be removed in advance of the 2019 marketing year. With exact timing unknown, the ultimate resolution is not assumed to have a significant impact on the balance sheet for the 2018 marketing year.

Production to increase in 2019

World cotton production declined in 2018 to an estimated 118.4 million bales due to lower acreage and yields. The US was not the only country plagued by weather and pest issues in 2018. As compared to 2017, India’s crop declined by 2.0 million bales. Australia harvested 43.4 per cent less acreage in 2018 due to severe drought conditions, resulting in a 2.2 million bale reduction as compared to 2017. Pakistan’s production also fell 950,000 bales. The 19.1 per cent increase in Brazil’s cotton acreage in 2018 did offset some of the production losses experienced in other countries. Brazil produced a record 11.0 million bales, an increase of 1.8 million bales over 2017. For 2019, production is expected to increase in most major cotton producing countries. World production is estimated at 125.5 million bales.

Consumption to reach 126.5 million bales

World cotton consumption is expected at 123.6 million bales in 2018 marketing year. Estimates have been revised downward due to the ongoing trade dispute as well as a slowdown in the Chinese and world economies. For 2019, consumption is expected to increase to 126.5 million bales.

Consumption to exceed production in 2019

Cotton consumption exceeded production by 5.1 million bales in the 2018 marketing year. Ending stocks declined to 75.5 million bales. Stocks outside of China increased to a record 46 million bales. The world production is estimated to increase by 7 million bales in 2019 to 125.5 million bales, which would be the highest level since the 2011 crop. World consumption is projected to increase to 126.5 million bales in 2019. Ending stocks are projected to decline to 74.2 million bales. Stocks outside of China are projected to increase to a record 46 million bales.

While the Council’s economic outlook does not attempt to project cotton prices, it is important to review some of the factors shaping the current price situation. Cotton prices maintained a weaker appearance since August 2018 due to the U.S.-China trade dispute as well as a slowdown in the world economy. Based on the underlying assumptions and resulting cotton balance sheet, the level of stocks outside China in the 2018 marketing year along with higher projected production in 2019 may contribute to a more bearish tone for cotton prices in the next year. However, the increase in world trade due to higher Chinese imports along with a resolution to the U.S.-China trade dispute could provide some price support.

Wrangler is re-launching some of its core denims. These include six iconic products such as 124MJ jacket, which became the archetypal denim jacket, to the 27MW western shirt, created for cowboys but embraced by rock stars.

Wrangler will also reissue the authentic 11MWZ, its first jean and the original slim fit cowboy cut and re-imagine a women’s style. The collection is available on the Wrangler website.

Vietnam’s exports to the US in January 2019 were up 42.1 per cent compared to the same period last year.
Exports of garments and textiles to the US increased 34.1 per cent. Other Vietnamese exports to the US include footwear, wood and timber products and mobile phones. Vietnam has also been able to export mangoes to the US after a decade of negotiations and the completion of all procedures required by one of the most choosy markets in the world. In addition the two countries do business in numerous other fields such as seafood, rice, coconut products, mechanical goods, manufacturing, chemicals, cosmetics, electric cables, electronic equipment, and semiconductors.

Two-way trade turnover between Vietnam and the US has increased nearly 120 times. At present, Vietnam is ranked 16th among the leading trade partners of the US.

The US made up 23.3 per cent of Vietnam’s total export turnover in January.

Trade relations between Vietnam and the US in 2019 are expected to see important changes because the US looks likely to recognise the market economy of Vietnam after July 1, 2019.

Therefore, bilateral ties will be laid on the important legal foundation of international commitments. So businesses in Vietnam are proactively developing markets and increasing their domestic production capacity.

The US lingerie giant Victoria's Secret is closing 53 stores in North America this year, citing a "decline in performance," as a reason. Its parent company L Brands reported fourth-quarter earnings after market close. Same-store sales at the Victoria's Secret brand declined by 3 per cent during the quarter and overall in 2018.

The brand has increasingly been accused of losing relevance among shoppers as its oversexualized ads and racy runway shows have failed to resonate in the era of #MeToo.

The annual fashion show's ratings also took a hit. According to ABC, the network that ran the show, 3.3 million people tuned in to watch the fashion show when it aired on December 2, down from 5 million viewers in 2017 and 6.7 million in 2016, when it previously aired on CBS.

Meanwhile, more body-positive brands such as American Eagle's Aerie and ThirdLove have gained market share.

American Eagle reported a 32 per cent increase in same-store sales at Aerie in the third quarter. This marked its 16th consecutive quarter of double-digit positive growth.

Africa has become the largest source of cotton for Bangladesh. Last year, Bangladesh, the largest importer of cotton in the world, met 37.06 per cent of its requirements for cotton from East and West Africa. The CIS (Commonwealth of Independent States) countries supplied 11.35 per cent of Bangladesh’s cotton requirements, 11.14 per cent from the US, 4.65 per cent from Australia and 9.65 per cent from the rest of the world. India accounted for 26.12 per cent of Bangladesh’s cotton imports, down from more than 60 per cent two years ago.

Bangladesh’s cotton imports will continue to commensurate with expansion in spinning. Last year, Bangladesh imported 8.28 million bales of cotton. In dollar terms, the imports are worth three billion dollars. The country produced 1.65 lakh bales of cotton last fiscal year, which is less than three per cent of the country’s annual demand for ten million bales. The hope is to produce 2.5 lakh bales of cotton by 2021, which will meet nearly seven per cent of the local consumption. Cotton has helped farmers in Bangladesh cultivate land which used to previously stay fallow due to lack of irrigation facilities. Cotton imports are proving to be a major drain on foreign exchange reserves in Bangladesh.

US manufacturers are accelerating their shift out of China, coming to terms with a new reality that the Trump administration's tariffs are not likely to go away any time soon.

President Donald Trump’s lead trade negotiator, Robert Lighthizer, warned lawmakers that the United States would need to keep the threat of stiff tariffs on China in place for years, even if a trade deal is inked, as part of an enforcement mechanism that would include frequent reviews of whether China was abiding by any agreement.

That confirms what many companies have already concluded. Even if the hot phase of this trade war passes, tensions will linger and continue to reshape the economic relationship between the world’s two largest economies.

Itema showcased the most comprehensive weaving solutions on the market to weave technical fabrics at Techtextil North America 2019. The event was held from February 26-28, 2019 in Raleigh, North Carolina With headquarters in Spartanburg, SC, Itema America, Inc., is the result of the successful merger in the early 2000 of two renowned weaving machines manufacturers, Sulzer and Somet.

During Techtextil North America, Itema America team focused on showcasing the company’s strong offering for technical fabrics weavers. Itema is uniquely positioned to offer technical textile manufacturers the top three weft insertion technologies; Rapier, Airjet and Projectile; in what is the most comprehensive portfolio on the market today for technical applications.

The latest Itema machine models – the rapier R9500, today available in its second generation offering superior energy savings and higher performances than ever before and the airjet A9500p with its real time filling insertion and best in class air-consumption have quickly become the machines of choice for many US weavers.