Linh Peters has been named as the new global chief marketing officer of PVH-owned brand Calvin Klein, effective from November 2, reports Fashion Network.

Peters will drive brand experience, product marketing and data-driven marketing innovation for the Calvin Klein brand globally. She will also oversee the brand’s consumer marketing operations.

Peters earlier served as the Vice President - Loyalty, Partnerships and Licensed Stores Product and Marketing, Starbucks where she managed the brand’s loyalty program and all its digital consumer engagement strategies and marketing. Prior to this, she was Starbucks’ vice president of brand and product marketing. Before joining Starbucks, Peters served as the head of loyalty marketing and strategy at Ulta Beauty and led marketing and strategy for Target Redcard.

Greg Stogdon, Calvin Klein’s current acting chief brand officer, and J.D. Ostrow, acting chief marketing officer, will continue to work with the brand in new ways as Calvin Klein has engaged their agency, Frosty Pop, as branding agency of record.

Stogdon and Ostrow will work with Peters to continue to build on the brand positioning and creative direction that they have established over the last year, the brand said. Metakeys: Calvin Klein, Linh Peters

Mazeix, recently added London-based brand Vaara to its brand portfolio and plans to further it by adding more brands in the coming months to reach a wider customer base in India. The online fashion retailer is betting big on the booming women’s activewear market and banking on international labels for growth in the Indian market. It offers global athleisure luxury brands like PE Nation, Michi, Koral, Ultracor, Splits59, and LNDR for women in India.

Mazeix was launched with the aim to bridge the gap between ready to wear and fitness apparel by providing people with International bestselling luxe activewear/athleisure brands, which are otherwise unavailable in the region. It is India’s first activewear/athleisure multi-brand e-commerce focusing on women.

Mazeix claims to have a strong delivery network and currently delivers products across the country.

Pakistani textile company, Moti Fabrics is leveraging multiple Mimaki Tiger industrial textile printing units to take its business to the next level. As a result of on the outstanding performance and process optimization delivered by the Mimaki digital printing equipment, the company has been able to adapt to changes in the textile industry and is now projected to reinforce its market position and expand its capabilities in high-quality textile production.

Faced with recent challenges in the global textile market, management at Moti Fabrics embarked on innovating the company’s business model, shifting from conventional to digital printing. In doing so, the company invested in Mimaki’s advanced industrial textile technology and installed three Mimaki Tiger-1800B MkII units

The Tiger-1800B MkII is Mimaki’s flagship industrial volume textile printer, available either in dye sublimation configuration for transfer printing or with reactive ink for direct-to-textile printing. Of the three Mimaki Tiger-1800B MkII solutions operating at Moti Fabrics (Pvt) Ltd., two are equipped with reactive inks, enabling the company to directly print onto natural fibres such as cotton and linen, as well as onto manufactured cellulose fibres, including rayon and nylon. The third Mimaki Tiger-1800B MkII features sublimation inks serves the ever-growing printed polyester market, allowing the company to strategically diversify its product portfolio.

The Indian T&A sector is now going through its worst crisis in centuries. The nationwide lockdown led to a temporary closure of factories and lay-offs, mostly low wage workers. The pandemic has affected majority of India’s export market (the US and EU together account for approximately 60 per cent of total apparel exports from India in value terms, causing order cancellations/deferral resulting in inventory build-up and expectation of slower realization of export receivables leading to higher working capital requirements. Domestic consumption too is impacted.

According to the Confederation of Indian Industry, due to COVID-19, the slowdown in yarn exports has reached 50 per cent, severely impacting spinning mills. Textile units are unable able to repay annual interest to financial institutions. This, in turn, is affecting farmers’ revenue.

The cascading effect of external demand shock, along with slack in the domestic market, has resulted in lower production. A Business Standard report projected that textile units will see a spike in unit costs by around 25 per cent even if the lockdown is lifted immediately. The retail prices will see a jump because sanitization and social distancing will add to the costs of the products, which will eventually be transferred to the consumers. This will make the deficient demand a perennial phenomenon for the industry.

In a recent virtual meeting, textile ministers, senior bureaucrats and industry stalwarts, from India and Bangladesh unanimously agreed that both the countries should collectively target to achieve a 35 per cent share of global textile and apparel trade in the next 5 years.

As of now, India’s overall textile and apparel export is around $ 39 billion (FY19), and before the coronavirus pandemic, it is expected to reach $82 billion in 2021. While on the other hand, Bangladesh apparel export was $27.95 billion in FY20 compared to $34.13 billion in the previous fiscal year. Earlier, its target for 2020-21 was $ 50 billion, while looking at the current conditions, it has now changed and is set at $ 33.78 billion.

Together, both the countries have textile and apparel exports of $66.95 billion, and together they have to achieve at least $350 billion in the next 5 years. They have to grow collectively with the rate of 5.22 times.

Dr Rubana Huq, President, Bangladesh Garment Manufacturers and Exporters Association (BGMEA), insists on collective efforts and urges to focus on ‘go regional, go green’. While Dr A. Sakthivel, Chairman, Apparel Export Promotion Council (AEPC), suggests having a joint expo of Indian and Bangladeshi companies where they can approach buyers together and get better value and more business collectively.

As the Digital Luxury Report 2020 recently released by the Boston Consulting Group and Tencent Marketing Insight pointed out, the share of online purchases in the Chinese luxury market — which has benefitted from successful domestic pandemic control — is up 20 to 30 percent year over year. Conversely, the American and European markets are down 25 to 45 percent over that same period.

The main reason for that growth may be attributable to the decline of global travel, making Chinese customers with strong purchasing power shift back to domestic shopping, said Judy Liu, Managing Director-Greater China, Farfetch. In addition, shopping, to some extent, helps people find psychological comfort and relief. The digital channel for luxury brands is no longer a ‘nice to have’ but a ‘must have. Another takeaway from this year’s Shanghai Fashion Week is 2020 will be a good year for independent Chinese designers and domestic brick-and-mortar stores due to lack of foreign competition.

More than 20 select shops have opened in Shanghai alone over the past few months, while new boutique shops in Hangzhou are as big as 600 square meters. More domestic growth is predicted to take place in China’s smaller cities. According to the China Luxury Forecast — a report from Ruder Finn & Consumer Search Group, luxury consumers in lower-tier Chinese cities have shown strong purchasing power, and are poised to become the engine for future growth – outstripping consumers in first- and second-tier cities.

The COVID-19 era calls for stricter vetting of policies to tackle the issues of sustainability and forced labor in the fashion industry. As per a Textile Today report, brands need to undergo a strict vetting process to ensure proper utilization of materials and fair manufacturing process. They need to introduce sustainability initiatives to protect their businesses and critical assets; protect human capital, financial capital, and supply chain relationships; manage orders while preserving supply chain relationships; initiate respect collaborations with suppliers and maintain key social and environmental programs.

A unified approach to sustainability

However, these are just short terms initiatives. In the long-term they need to improve focus on transparency in their process. They also need to engage in a 360° collaborative communication with internal and external stakeholders, invest in new business models and innovation, explore new technologies data and digitization, enable AI, data-driven decision making, and rebuild sustainability programs for impact and resilience.

Companies can also use this time to readjust their approach to environmental and social decisions. They need to build a unified approach towards a sustainable business and introduce new eco-friendly products. Manufacturers and buyers also need to protect their workers’ rights and livelihoods.

Sharing the burden

The present system of new work orders places the entire burden of financing raw materials and bearing operational and delivery costs on manufacturers. This allows clients to alter order terms and conditions or leave the contract at any time without hesitation. They can also demand discounts in case of any failure or flaws. In this situation, apparel makers need to develop a new business model that places the responsibility of placing orders and purchasing raw materials on both parties. They need to safeguard human capital, financial capital, and supply chain relationships.

Respectful dialogue with suppliers

They also have to engage in collaborative conversations and respectful dialogue with suppliers on how to address issues together. Maintaining key social and environmental programs would be crucial for these manufacturers who also need to focus on the protection of health and safety of their workers. Moreover, manufacturers need to future-proof their business models by diversifying their product portfolio and embracing new technologies.

Kingpins24 Amsterdam, the digital-only denim supply chain event from denim trade show Kingpins, has unveiled its complete speaker roster and livestream program for its four-day digital event.

Scheduled for October 27 through October 30, the virtual trade show is set to offer a robust and flexible digital showroom platform equipped with purpose-built tools designed to give denim mills an ideal space to present their collections and engage in effective storytelling, and a space where buyers can conveniently source from in a unified environment

The daily livestream portion of the event will run from 10 a.m. to 1 p.m. CET. The event's short-form content will be organized around a different central theme each day, including inspiration, innovation, fiber and raw materials, and people and social responsibility. Each day will feature three hours of livestreamed content, beginning at 10 a.m. CET.

The event's panels and conversations will focus on a variety of topics, including transparency, blockchain, vertical production, hemp, climate commitments, ethics, legislation and gender equity.

The International Labour Organization (ILO) identified the Philippine garment industry as among those severely affected by COVID-19 pandemic in the Asia-Pacific region.

In a new research titled “How COVID-19 is affecting garment workers and factories in Asia and the Pacific, ‘ILO said the total combined imports to the United States, Europe and Japan from ten major apparel and footwear producing countries in Asia also fell significantly between January and June 2020, when compared to the same period in 2019.

It added that the largest percentage decreases in exports were observed in China, India, the Philippines, and Sri Lanka.

The research said delayed or inadequate payments to apparel workers—both employed workers and those on furlough or unemployed—have led to protests in Bangladesh, Cambodia, Indonesia and the Philippines among others. COVID-19 crisis has hit the garment sector in the Asia-Pacific region hard, with plummeting retail sales in key export markets affecting workers and enterprises throughout supply chains.

The report said major buying countries’ imports from garment-exporting countries in Asia dropped by up to 70 percent in the first half of 2020, due to collapsing consumer demand, government lockdown measures, and disruptions to raw material imports necessary for garment production.

As per OTEXA stats, US’ swimwear imports declined 19.24 per cent to $643,37 million from January-August 2020. Imports plunged by 43.45 per cent to $202.78 million during the period as against $358.59 million in the corresponding period previous year. Chinese orders of swimwear were seen shifting to other countries as the US’s decline in the import of this category is much less than the decline China noted in its exports.

Imports from Bangladesh grew 75.20 per cent. The country clocked $14.12 million in its exports in January-August ’19 period, while it increased to $24.73 million in the same period of 2020. Jordan, the largest manufacturing destination in MENA region, saw a 189.80 per cent yearly growth in swimwear exports to the US amounting to $30.63 million. Vietnam, Sri Lanka and Egypt’s exports too surged by 8.07 per cent, 7.73 per cent and 27.60 per cent, respectively. Their exports to the US was worth $164.13 million, $36.46 million and $ 23.51 million.