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Alvanon launches The Shanghai Apparel Experience Center

Alvanon in partnership with former editor-in-chief of Apparel Monthly, Jenny Liu, has launched The Shanghai Apparel Experience Center (SHAEC), a special industry centre that will connect and bring to market path breaking technologies and sustainable innovations targeted at changing the fashion industry in China and worldwide. SHAEC will display Asia’s most advanced digital fashion and consumer facing innovation. It will provide industry leaders and fashion business professionals in management, design, development, production, supply chain and retail, hands-on access to cutting-edge transformative technologies.

In addition, it will run a programme of professional seminars and workshops targeted at addressing the most challenging issues and opportunities facing the industry. Alvanon founder and CEO Janice Wang says, “By bringing together fashion industry pioneers and China business leaders who have local, regional and global perspectives, the Shanghai Apparel Experience Centre will create a community hub that connects and inspires new ideas and solutions. It will accelerate collaborations and development between the fashion industry and adjacent industries such as digital technology and media.”

SHAECs partner Jenny Liu, who has over 25 years’ media experience, “For a very long time there has been a big gap in the Chinese market between international brands and local know-how, SHAEC will bring the key players together and provide the resources, tools, news and information businesses really need to thrive and succeed in the Chinese and wider global market.”

Li Xin, the China National Garment Association’s deputy secretary general feels to align with China’s expansive One Belt, One Road Initiative, the fashion industry is going through a historical revolution. “We want to build an industry of innovation-driven technology, culture led fashion and responsibly guided sustainability. SHAEC creates a shared space and a new model that drives innovation and development,” Li Xin opines.