The 14th edition of Liberty Fairs trade show was held from February 4-6 at the Sands Expo Convention Center in Las Vegas. The recent show marked one of the only times that the contemporary dual-gender trade show ran solo as its sibling show, Agenda, was on hiatus. The February Liberty show also worked on a different schedule. It started a day before the MAGIC trade show, which ran February 5 to 7, 2020.
The show enjoyed a major surge of buyer traffic on February 6, the last day of the show. Its sprawling 2,500 sq. ft. section exhibited brands such as a resurgent Ed Hardy, which experienced a plummet in popularity shortly after the Great Recession. T&A exhibited a preview of the once wildly popular brand at Liberty in August 2019. For the most recent show, it exhibited a wider selection of the tattoo-inspired Ed Hardy along with a stable of other brands including Le Cruz, Oren Kash and Oublier Collective.
Brands exhibiting at the show ranged from suiting from the Pal Zillieri label and John Varvatos Signature Tailored, motorcycle jackets from Schott NYC, denim from Levi’s, Naked & Famous, Neuw Denim and Railcar Fine Goods, as well as streetwear from Billionaire Boys Club and Defend Brooklyn.
Vendors also produced big activations such as a coffee lounge put together by Calik Denim, a custom-T-shirt station produced by Jack & Jones and Re/Up screen-printing its sustainable T-shirts.The show also hosted a vintage cash-and-carry section.
