Test conducted by Moincoins over the last six months on four of the most popular fast fashion brands show, Zara and Guess offer the least eco-friendly collections while Pull & Bear offers the best. The fourth brand tested was H&M.
Conducted from November 2021 to January 2022, the test included testing T-shirts, jeans, sweaters and dresses from the brands’ eco collections. The testers looked into the sustainability of the materials, textile certifications, quality and durability, as well as the product information given in the online shop and on the product tags. All items were worn, washed, handled and cared for according to the care instructions by Moincoins employees.
The results show that the Guess Eco collection lacked transparency and used the least amount of sustainable materials. The clothing from Guess was the most expensive but had the best quality. Zara’s products were the worst in terms of quality and durability, but some items had textile certifications. H&M Conscious Choice scored average and was the cheapest of all brands tested. Pull&Bear was the surprise winner, ranking highest when it came to sustainable materials and product information.
