In a strategic effort to fortify its presence within collegiate athletics, Under Armor has finalized a comprehensive five-year agreement with Sunshine State Conference to serve as its official apparel provider. Effective July 1, 2026, this partnership encompasses all 11 member institutions, outfitting student-athletes, coaching staff, and department personnel across the conference’s diverse sports programs. The alignment between Under Armor and the SSC, a powerhouse in Division II sports boasting a history of 138 national championships, underscores a shared commitment to elite performance standards. By integrating the brand's proprietary performance technologies into the conference's daily operations, the partnership seeks to enhance the overall student-athlete experience and elevate the visual identity of the ‘Conference of National Champions’ on a national stage.

Strategic synergy in performance apparel

For Under Armor, this agreement represents a tactical expansion of its collegiate roster, which already includes over 300 partnerships. According to Craig Cummings, Vice President-Team Division, Under Armor, the collaboration is designed to support the conference's tradition of excellence by providing innovative gear that meets the high-performance demands of collegiate competition. Chris Graham, Commissioner, SSC highlighted that this venture is central to the conference's goal of advancing its branding and championship-level initiatives. As Under Armour continues to refine its team-sports portfolio, the SSC partnership functions as a critical touchpoint for the brand to engage with highly competitive, community-focused collegiate athletic ecosystems while reinforcing its commitment to innovation in performance apparel.

A global leader in athletic performance apparel

Under Armor is a global leader in athletic performance apparel, footwear, and equipment. Headquartered in Baltimore, the company designs products engineered to empower human performance through innovation. Serving markets from youth to professional sports, Under Armour maintains a strong commercial outlook by balancing high-performance technical gear with strategic lifestyle collaborations and elite collegiate partnerships. Founded in 1996 by Kevin Plank, the brand revolutionized the industry with moisture-wicking synthetic fabrics and has since evolved into a multifaceted sports powerhouse.