WPP and Kantar’s latest BrandZ™ ‘Top 30 Most Valuable Spanish Brands’ report indicates top five brands have maintained their position in 2019 also. Zara emerged the most valuable Spanish brand with a value of $24.8 billion. The company’s ranking in 2019 grew by 1 per cent to $103.9 billion. It was followed by telecom provider Movistar (No. 2, $21.6 billion), banking giant Santander (No. 3, $9.9 billion), finance brand BBVA (No. 4, $8.5 billion) and energy titan Iberdrola (No. 5, $5.6 billion).

CaixaBank emerged as the fastest riser with a growth of 36 per cent, followed by oil & gas brand Repsol and national airline Iberia, which both grew by 19 per cent. Created by WPP and Kantar, the valuation behind the BrandZ™ Top 30 Most Valuable Spanish Brands was conducted by brand equity research experts Kantar. The ranking combines rigorously analysed market data from Bloomberg with extensive consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets

The BrandZ Top 30 Most Valuable Spanish Brands is the most definitive and robust ranking of the country's brands available, and the brands ranked are all originally created in Spain They are either owned by a publicly listed company traded on a credible stock exchange or a private company with financials publicly available

As per Spanish consumers, the values of kindness and difference drove the growth of most of its brands. Iberia was perceived as the kindest brand in the Spanish Top 30, indexing 126 (where the average is 100). Spanish brands scoring highly on difference were worth an average of $6.9 billion, compared to $1.4 billion for those with a low difference score. Although a significant proportion of brands clearly recognise this, there is potential for many of Spain's most valuable brands to improve in this area.