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Zalando closes private clothing and shoe brands

Zalando is closing many of its private clothing and shoes brands in order to woo more established brands to a lineup that already includes the likes of Nike, Adidas and Hugo Boss. Europe’s biggest online fashion platform has cut more than a third of 18 in-house labels for everything from coats to children’s wear, and the remaining ones are under review.

Zalando plans to boost the annual worth of its shipped merchandise to $23 billion within five years. While in-house brands will remain a sizable part of its business, Zalando will focus on them in shoes and some basic apparel. Almost a decade ago, Zalando noticed customers were leaving its website because they couldn’t find certain goods. The retailer responded by hiring designers, who churned out as many as 20,000 pieces per year, and making its own apparel at factories in Asia, Portugal and Turkey.

 

 
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