A new Wool Resource Center has opened doors in Hong Kong. The center is a global hub for all things wool, providing market intelligence, technical innovations and sourcing information for spinners, knitters, retailers, designers, students, garment makers and visiting woolgrowers.

The center was set up by Australian Wool Innovation. Hong Kong is a manufacturing hub for spinners and knitters with many global brands travelling there for sourcing trips. It has a long history in the sourcing of Australian wool. As part of its interactive program, Woolmark will also host seminars and training workshops for anyone who is passionate about understanding the natural properties of wool.

Wool growers travelling to Asia can use the centre for industry presentations, supply chain partners can showcase their product or host a launch, and designers can find inspiration and touch and feel the latest and greatest in wool. Importantly, it also connects the Hong Kong office of Woolmark with global players in the wool industry, acting as a permanent trade space with the aim to assist visitors improve business relationships and commercial outcomes.

The Wool Resource Center includes a library, a showroom and an events space for visitors to develop and enhance their education on wool. There are six separate zones including open-plan workspaces, a meeting room and an auditorium