WHP Global has successfully acquired G-Star RAW, marking a pivotal step in the New York-based brand management company's expansion into the European market.
The move includes plans for a new Amsterdam office. With the original owners retaining a minority interest, G-Star RAW's leadership, led by CEO Rob Schilder, will continue overseeing operations.
This marks WHP Global's third successful venture in 2023, bringing their portfolio to over ten brands with a cumulative global retail sales exceeding $7 billion.
In a separate development, WHP Global has entered a long-term licensing agreement with Fashioncenter, a Schmidt Group subsidiary, to enhance Lotto's presence in Central Europe.
