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Wax London launches AW collection with a new campaign

 

The AW23 collection of London-based fashion brand Wax London launched with a new campaign titled ‘Driving Home for Christmas,’ Focusing on winter wear garments, the collection is characterised by a rich color palette and introduces 100 designs in winter shades of browns, greens, blues, and burgundy.

A few of the collection’s signature pieces include the Wax Whiting Overshirt, the sell-out Chester Coat, the Navarino trench coat, and three new coat silhouettes in various colors. The collection also offers a variety of waist-length jackets, including the new Otto Overshirt and the return of the Iggy Jacket in Jacquard and Wool for colder days.

The outerwear promotes layering in signature pieces like the Whiting Overshirts, Greenland jacket, Sasso car coat, Santoni Coat, Chester Coat, and the reissued Navarino Mac coat.

The "Driving Home for Christmas" campaign for this collection depicts the adventures of three best friends exploring the city of London day and night. According to the brand, the campaign captures the ethos of London. 

Inspired by autumnal weekend getaways away from the city, the Wax London AW23 collection offers stylish, sustainable, and versatile garments. It blends classic silhouettes with new fabrics to create a comfortable and luxurious collection for the winter.

 

 
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