Liva, a new age fabric by Aditya Birla Group, received an overwhelming response at Yarn, Fabric and Accessories Trade Show 2019, held in Ludhiana. Visitors appreciated the quality and trendy garments crafted by Liva’s partners Prisma Leggings, Monica Collection, Aswira Premium Fabrics, Vandan Silk Mills and Swami Textiles.
Unlike other fabrics, that are boxy or synthetic, Liva is a soft, fluid fabric which falls and drapes well. The new-age naturally sourced fibre made into fabric in pure or blended form transforms not just the garment but also the person wearing it. It is comfortable, soft, natural, and eco-friendly. The brand recently launched its eco-enhanced version of the fabric, called Livaeco, which is made of wood pulp sourced from FSC certified forestry.
