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US brands join adaptive clothing bandwagon

American children with disabilities have clothing specially made for them.The aim is to make the clothing industry more inclusive of children with disabilities. These clothing have features such as sensory-friendly and wheelchair-friendly options. The product development teams take great care in thoughtfully designing features for ease and functionality.

Asos offers a rainbow tie-dyed waterproof jumpsuit engineered for those who use a wheelchair for mobility. The jumpsuit was designed with input from Chloe Ball-Hopkins, a Paralympian. Target has introduced such apparel to its assortment for toddlers as well as children with disabilities. Zappos has launched a similar line. Kohl’s will debut clothing for disabled children in its three biggest children’s brands.

Adaptive clothing, as it is called, can be very expensive, and Target keeps prices down by leveraging fabric that it has in production as well as making large quantities of clothing. Target also debuted Halloween costumes such as a princess costume that has a wheelchair cover that has a carriage-like appearance. The retailer took in insights from shoppers as well as organizations such as the National Federation of the Blind and Pageant of Hope, which has beauty pageants for children who have disabilities, when it launched its adaptive line.

 
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