Between 2006 and 2016 exports of clothing from the United States to Mexico increased by 32 per cent. Due to Mexico’s proximity, and ease of business, US companies have focused on their southern neighbor to carry out their clothing exports.

US companies have also seen business opportunities in Mexico and have ventured to expand their network of stores throughout the country. Gap for example, has 69 stores, Nike, with 19 establishments and Levi’s, with 47 points of sale. One of the main partners of foreign companies in Mexico is the distribution company Grupo Axo, which operates almost 750 stores in Mexico, with PVH Corp as one of its main customers, through Calvin Klein and Tommy Hilfiger. Another of the companies managed by Grupo Axo in Mexico is Guess, with 53 stores open in the country. Abercrombie & Fitch, Victoria Secret and Coach are other brands of the group currently being managed in Mexico, as well as in Chile.

The dynamics in the rest of Latin America is totally different. While the business with Mexico has grown, exports of American clothing to the rest of the region have plummeted by 26.5 per cent between 2006 and 2016.