Uniqlo’s June sales have grown 26.9 per cent. The June performance was helped by much heavier visitor traffic to the company shops and its webstore. The average purchase per customer was also higher than the year as a whole.

Uniqlo brands itself as LifeWear, as opposed to fast fashion, emphasizing functionality and lifestyle. Uniqlo wants to be known as an important and influential player in the fashion industry. It wants to be Japan’s answer to Zara or H&M. Meanwhile Uniqlo plans to double its number of stores in Southeast Asia and Oceania to about 400 by 2022. The emphasis is on standalone suburban stores meant to extend the brand's reach beyond shopping malls. Standalone suburban locations were key to the chain’s growth in Japan. The Japanese retailer aims to triple revenue generated in the region in the year ending August 2022. That would mark a faster rate of growth than for Uniqlo overall, which expects revenue to double over the same period. Besides Thailand, Uniqlo’s presence in the Asean region covers Australia, Indonesia, Malaysia, Singapore and the Philippines. The brand has two stores in Thailand. More are planned for other southeast Asian markets. The next promising countries are the Philippines and Malaysia.