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UK-based heritage brand Hunter earns record revenue

British heritage brand Hunter, founded in 1856 and widely known for its rain boots, posted a record revenue for last year. The company owes its success to a smart collaboration strategy and a diversified product offering. In the past year, Hunter has increased the number of collaborations it has done and expanded the variety of its partners along with adding several new categories.

The brand has also expanded its offerings in the last year within newer categories including apparel and beach totes, both launched in the last five years. Sales in both the apparel and bag categories grew by 50 per cent in the last year. The US is Hunter’s largest market and its sales there have grown 13 per cent year over year. Sales in Asia have also grown by 13 per cent.

Hunter has redesigned its e-commerce offerings and focused on selling more direct-to-consumer. Over the last two years, the brand has revamped its online store with more editorial content, more detailed sizing info, curated online concept shops and a reinvigorated e-mail strategy that more aggressively follows up with consumers who shop online. Through the work it has done with its own e-commerce and dialogue with customers via experiential activations and brand partnerships, it has been able to succeed.

 
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