American apparel and accessories brand True Religion has signed an exclusive licensing agreement with Concept One Accessories and Capelli/Ballet, divisions of GMA Group, for a new collection of men's, women's and children's cold weather accessories, fashion headwear, and jewelry, as well as women’s handbags, small leather goods, and hair accessories.
As per a Business Wire report, the designs of the collection will pay a tribute to the brand’s core branding elements such as its horseshoe and Buddha logos. The design and creative execution of the collection will be led by Zihaad Wells, Creative Director. The collection will launch in stores in August 2022.
Sam Hafif, President and CEO, Concept One says, the group has over $1.2 billion in retail sales, across 12 categories of merchandise, and placement in all large retail chain in North America and Europe. Its new agreement with True Religion provides the group with an opportunity to drive $50 - 75 million in retail sales across all of its product categories.
