Tonello is set to launch a captivating new capsule collection titled ‘Urban Flora’ at Kingpins New York. Highlighting the company's continuous commitment to responsibility, circularity, and aesthetic innovation within the realm of garment dyeing, the collection is inspired by a blend of introspection and vibrant street culture, Delving into the fascinating intersection of nature and the urban environment, it embodies a fresh sense of sophistication, seamlessly merging botanical expression with the raw, dynamic energy of city life.
At the core of this collection lies Wake, Tonello’s exclusive dyeing technology. As the first of its kind, Wake relies entirely on plants and vegetable waste. Peels, husks, berries, and flowers are meticulously dried, infused, and applied to garments without the use of chemical additives. This revolutionary process not only ensures safety for both people and the planet but also celebrates the inherent beauty and natural origins of color.
Expanding its chromatic palette, the collection also integrates coloring earths: mineral pigments historically revered in medieval frescoes and Renaissance masterpieces. These ancient elements are reimagined through a modern, urban lens, lending remarkable depth and richness to the collection's visual language, bridging historical artistry with contemporary design. In Urban Flora, Wake takes on a new persona. While retaining its botanical roots, it now expresses a richer, more grounded palette - colors shaped by the city’s raw surfaces, shifting light, and subtle imperfections.
This visionary approach is further amplified through a special collaboration with Cone Denim. The partnership features a curated selection of ten fabrics chosen to elevate the collection's core values. The lineup includes 100 per cent cotton, cotton/Tencel and Tencel Modal blends, recycled post-industrial waste (PIW) cotton, and a range of ecru bases. All fabrics are presented in their raw, natural state to emphasize material integrity. The thoughtful inclusion of the Pride Rainbow Selvage adds a meaningful layer, celebrating both aesthetic excellence and ethical values.
