Tommy Hilfiger is now looking at next generation retail experiences and partnerships to stay ahead of today’s continuously changing shopping habits and preferences. The brand will reshape its retail landscape in North America by closing the New York City Fifth Avenue TH store and the TH store on Collins Avenue in Miami, Florida. Leveraging its store-of-the-future concepts rolled out in the global retail landscape, it will develop and test new modular, digitally infused retail concepts in the continue.

The brand also plans to expand once the agreement between PVH Corp and Dickson Concepts to reacquire the license for the TH brand in Central and South East Asia, closes. The transaction is aligned with PVH’s strategy of gaining more direct control over its brands, including the acquisition of licensed businesses.