The global market for custom printed T-shirts is expected to witness significant growth with increasing disposable incomes and shifting trends towards fashionable apparels particularly in developing nations. In addition, advances in printing technology allow printed T-shirts in multiple colors and designs.
According to a report by Credence Research Inc “Custom T-Shirt Printing Market – Growth, Share, Opportunities, Competitive Analysis, and Forecast 2016 – 2023,” Asia Pacific is the largest as well as the fastest growing market for custom printed T-shirts. Textile manufacturers from Europe and North America are outsourcing their manufacturing to low cost manufacturing countries like India, China and other emerging countries in the Asia Pacific. North America and Europe have a rising demand for digital printed T-shirts.
The growth of the custom printed T-shirt market is strongly influenced by the adoption of digital printing technology. Low priced solutions and advances in inkjet heads enable the use of a variety of inks from different suppliers. The digital printing technique is also expected to benefit from rapidly changing fashion trends which demand shorter production cycles and high quality prints.
Screen printing is a conventional technique used for T-shirt printing across the world and accounts for the largest revenue share. The screen printing technique is expected to maintain its dominant position through the period 2016 – 2023. The market is highly fragmented with a large number of local players in each regional market.
