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The 23rd Hong Kong Fashion Week S/S to be held in July

The 23rd Hong Kong Fashion Week for Spring/Summer will be held from July 4-7 2016 at the Hong Kong Convention and Exhibition Centre. In this edition, women's wear and knitwear will be the debut zones to optimize buyers' sourcing selection. The premium fair is expecting around 1,200 worldwide exhibitors. Previous edition attracted 16,000 buyers from 65 countries and regions.

Under the four major categories of apparel, upstream supplies, fashion accessories and technology and business matching, zoning will be fine-tuned to footwear, leggings & socks, eyewear, hair accessories & headwear, belts and ties and embroidery & sewing supplies to offer one stop platform to best catering buyers' demand.

Other popular zones will return with splendor, including active wear & sportswear, intimate & swim wear, children's wear, and men in Style, denim arcade and fabrics & yarn. Qualified exhibitors are awarded a "Green Solution Suppliers" insignia on their booth fascia to address the growing demand on eco-friendly apparel.

Chinese mainland market continues to be a driving force for Hong Kong Fashion industry. As of February 2016, Hong Kong's total exports of clothing & clothing accessories to mainland and Macau rose 2.2 per cent and 8.8 per cent respectively to $1.42 billion and $504 million. According to HKTDC's research, mainland consumers generally find Hong Kong clothing brands trendsetting, fashionable and tasteful. They are willing to pay an average premium of 36 per cent to purchase Hong Kong branded garments. Hong Kong Fashion Week for Spring/Summer serves an effective springboard for traders to expand their business in mainland and Asian market.

HKTDC offers business matching services, networking receptions, seminars and buyer forums during fair to provide a perfect platform for industry players to exchange market intelligence and explore new business opportunities.