Swimwear, one of the categories in the global fashion industry, with high potential for growth has risen to great heights in the last decade. Ease of travel to beach destinations, increasing attention to health and fitness and rising popularity of beach culture and water sports, are the reasons for the sectors growth. Now, swimwear has transcended from being a summer-essential to an essential for every wardrobe.
Swimwear designers have become more creative and to meet customer’s demands. With a rise in demand for swimwear, the Colombo Fashion Week (CFW) introduced Swim, presented by OLU Tropical Water. This aims to be Asia’s foremost platform for showcasing latest trends and developments in swimwear.
CFW Swim, a technical collaboration with Linea Aqua, showcased latest collections of Sri Lankan and international swimwear designers and manufacturers. The show gave them regional exposure and connected them with important buyers. In the Eastern hemisphere, each year, CFW Swim will serve as the most important showcase for swimwear. This would be on par with major swimwear destinations of the world such as Miami and Rio de Janeiro.
International and Sri Lankan designers and manufacturers of swimwear will be able to feature their latest collections at the show and thus will be able to build strong relationships with buyers, media and consumers in the region. Therefore, CFW Swim will help designers build strong swimwear brands and maximise sales and revenue. It would also contribute to the overall growth of the global swimwear industry.
