This week ‘Sustainable Brands’ will lay spotlight on SB’16 Copenhagen when it unravels its programme in preparation of the event when the Northern European business community would gather to collaborate on how sustainability-led innovation can be an essential driver of business success and value creation at the Radisson Blu Scandinavian Hotel in Copenhagen from September 26-28.
SB’16 Copenhagen will bring together senior business leaders, thought leaders and sustainability practitioners who influence the way brands innovate and communicate together to demonstrate the power of purpose-driven leadership.
Organizations and brands that would attend SB’16 Copenhagen include Novozymes, IKEA, GlobeScan, BASF, Kingfisher, HEINEKEN, The Body Shop, Philips Lighting, DONG Energy, L’Oréal, WBCSD and Dell among others.
At the venue, discussions will focus on the environmental, social and economic macro forces that are creating system conditions for purpose-driven businesses as well as strategies for connecting brand purpose with customer purpose.
Product and service innovation will focus on resilient and regenerative business models that are proving to be financially successful.
Initially, distinguished faculty and program highlights would have GlobeScan, SustainAbility and Sustainable Brands present results of new joint research projects surveying the landscape of purpose in terms of both consumer preferences and business leaders’ perceptions of achievement and gaps in sustainability actions by the private sector, NGOs and governments.
Secondly, IKEA, DONG Energy, Stora Enso, Marimekko and others will share how they have gone about pivoting their business models and innovation pipelines in the direction of future-proof products and services aligned with sustainability-inspired brand positioning.
Thirdly, John Elkington (Volans), The Future-Fit Foundation, BASF,Novozymes and others will bring up-to-the-minute insights on aligning the UN Sustainable Development Goals (SDGs) with brand strategy, product and service innovation, employee engagement, and corporate sustainability goal-setting.
Fourthly, HEINEKEN, L’Oréal, Sprout and Arla Foods will be among the brands that will share how they conceived and implemented successful advertising campaigns aligned with a higher-order purpose inspired by social and environmental priorities.
And finally, Novozymes, Adidas and others will dive deep into the value chain of textiles with the goal of having a co-creative series of discussions that highlight best-practice breakthrough innovation and consumer engagement along the entire value chain, pointing out a number of successful case studies along the way.
