Suditi Sports Apparel, a prominent exporter of clothing, has entered a multi-year partnership with the National Basketball Association (NBA) to manufacture and distribute fully licensed NBA fanwear in India. This collaboration strengthens the enduring relationship between Suditi and NBA and positions Suditi as one of the exclusive manufacturers of licensed NBA apparel in the Indian market. Under this agreement, Suditi will officially produce licensed NBA merchandise, encompassing fanwear for both current and former players, as well as a range of apparel, headwear, innerwear, accessories, and more.
The distribution channels will include the direct-to-consumer platform, ShopTheArena.com, along with select offline and online retail channels across India. Sunny Malik, Business Head of Global Partnerships and Media, NBA, highlights this partnership has surged the demand for NBA-branded Suditi products by four times.
Harsh Agarwal, Co-Founder of Suditi Sports Apparel, explains in the subsequent phase of this collaboration, the company aims to drive the growth of merchandise segment in India, capitalizing on the thriving consumer market.
It's worth noting that the NBA recently engaged in a multiyear partnership with the indigenous contemporary clothing brand Bhaane to manage its NBA's online store, NBAStore.in. This indicates the NBA's concerted efforts to expand its presence and merchandise offerings in the Indian market through strategic partnerships with reputable local brands.
