Sports retailers are differentiating themselves from their competitors in order to offer customers an unique shopping experience.
In the past, brands could dictate what sports collections had to look like, but the conservative sports looks won’t work in future.

A number of interesting small brands are delivering something special. These brands come from the fashion, luxury and sustainability segments. They are presenting themselves in a new way and with different approaches.

Tentree, based in Canada, has one goal: to plant one billion trees by 2030. Ten trees are planted per product sold. What started with one T-shirt has become an impressive collection and 58,230 trees have been planted in the European business alone and 25 million worldwide.

Templa, based in Australia, presents a young, very contemporary ski collection in the luxury segment. All materials and their processing are highly functional. Only the look is strikingly different: calf-length down coats, sack-like parkas, wide cargo pants.

With its strikingly colorful women’s collections, Blutsgeschwister serves around 350 fashion locations in Germany. The brand is known for parkas, hoodies and hooded jackets. Jackets and parkas are equipped with a water column and are therefore ideal for urban environments. In addition, the brand attaches great importance to sustainable production.