Soorty Denim, a well know integrated denim manufacturer from Pakistan, has been given the Hightex innovation award for its new Denim Active concept at the Keyhouse event, during Munich Fabric Start last month. The new concept dims the border between casual wear and sportswear, linking the two lifestyles.
“Denim Active” contains Coolmax eco-made® fiber which ensures moisture management and is made from 97 per cent recycled resources such as plastic bottles. While working out, body temperature increases, Coolmax helps to evaporate sweat, it keeps cool and dry. The 360 degree stretch in a light weight fabric allows one to make free body movements. Denim Active is soft and comfortable yet still maintains the actual denim look and feel in a specially engineered second skin silhouette.
The new Keyhouse is a revolution and proficiency centre for textiles, presenting future-oriented and business-related concepts in a concentrated manner. This collaborating trade fair format forms a backdrop for smart textiles, future fabrics and technologies, with a high degree of integration in textile products and high fashion. Pioneering showcases, sustainability and new technologies are put in the spotlight in this trade fair area in the context of cross-sector macro trends, rounded off by expert workshops and seminars on trends, technology, finishing and research.