Skechers has partnered with Aptos to provide consumers with a seamless experience across its direct-to-consumer sales channels. With a singular platform to track customers, products and orders, the brand plans to see faster checkout and personalized consumer engagement. Skechers will also benefit from Aptos’ mobile checkout software, which allows transactions to be processed by associates anywhere, at any time. This will eliminate dependency on finicky WiFi connections driven by unreliable servers, ensuring efficient transactions that aren’t dependent on outside factors. The partnership will deploy new point of sale technology, provide sales audits, and leverage Skechers’ microservices-based SaaS platform. Aptos will help Skechers enhance its omnichannel and retail infrastructure. Skechers has chosen Aptos as a technology partner in improving the infrastructure and efficiency of Skechers’ direct-to-consumer operations.

Skechers is a US-based footwear brand with a diverse array of offerings. Skechers’ sales in the second quarter rose 11 per cent. Aptos, a retail technology solutions provider, has decades of expertise supporting industry-leading footwear retailers. It has the ability to implement software on a global stage with a single master configuration, solutions that are proven at scale and functionally robust. In addition Aptos invests in innovation, including modern, API-driven architecture.